Terms & Conditions

Last Updated: December 29, 2025

Welcome to Primal Marketing Institute (“PMI”, “we”, “our”, “us”). These Terms and Conditions govern your access to and use of our website https://pmi.ng, including all content, programs, courses, services, resources, communications, and related materials (collectively, the “Services”).

By accessing or using this website or any of our Services, you agree to be bound by these Terms and Conditions. If you do not agree, please discontinue use of the website immediately.

1. ELIGIBILITY AND USE OF THE WEBSITE

By using this website, you confirm that:

  • You are at least 18 years old, or accessing the site under the supervision of a legal guardian.
  • You have the legal capacity to enter into a binding agreement.
  • You will use the website and Services for lawful purposes only.

You agree not to misuse, disrupt, or attempt to gain unauthorized access to any part of the website or its systems.

2. SERVICES OFFERED

Primal Marketing Institute provides:

  • Digital marketing education and training
  • Workshops, courses, and learning resources
  • Marketing consulting and implementation services
  • Strategy frameworks, templates, and tools
  • Related informational and professional services

All Services are subject to availability and may be updated, modified, or discontinued at our discretion.

3. EDUCATIONAL PURPOSE AND NO GUARANTEES

All content and Services provided by PMI are for educational and informational purposes only.

We do not guarantee:

  • Specific revenue outcomes
  • Lead volume
  • Conversion rates
  • Advertising performance
  • Business growth results

Results depend on multiple factors including execution, budget, market conditions, platform policies, and individual business decisions. You agree that you are solely responsible for your business outcomes.

4. USER ACCOUNTS AND RESPONSIBILITY

If you create an account or enroll in any program:

  • You are responsible for maintaining the confidentiality of your login details.
  • You accept responsibility for all activities conducted under your account.
  • You must provide accurate and up-to-date information.

PMI reserves the right to suspend or terminate accounts that violate these Terms.

5. PAYMENTS, FEES, AND REFUNDS

  • Prices for programs and services are listed on the website or communicated directly.
  • All payments are due in full unless otherwise stated in writing.
  • Fees are generally non-refundable, unless a specific refund policy is clearly stated for a particular product or service.

Chargebacks, payment disputes, or fraudulent payment activity may result in immediate suspension of access to Services.

6. INTELLECTUAL PROPERTY

All content on this website, including but not limited to:

  • Text, graphics, videos, frameworks, templates, strategies
  • Course materials, slides, emails, and downloads
  • Logos, branding, and trademarks

are the intellectual property of Primal Marketing Institute and may not be copied, reproduced, resold, distributed, or exploited without prior written consent.

You are granted a limited, non-transferable, non-exclusive license to use purchased or accessed materials for personal or internal business use only.

7. PROHIBITED USES

You agree not to:

  • Resell, redistribute, or white-label PMI materials
  • Share paid content with unauthorized parties
  • Use our content to create competing products or services
  • Engage in abusive, fraudulent, or misleading behavior
  • Violate advertising platform policies using PMI materials and blame PMI for enforcement actions

Violation may result in immediate termination without refund.

8. THIRD-PARTY TOOLS AND LINKS

Our website and Services may reference or link to third-party platforms (including advertising platforms, software tools, or payment processors).

PMI does not control and is not responsible for:

  • Third-party content
  • Platform policy changes
  • Service interruptions or losses caused by external providers

Your use of third-party tools is at your own discretion and risk.

9. DISCLAIMERS

All Services are provided “as is” and “as available.”
We make no warranties, express or implied, regarding accuracy, reliability, or suitability for a particular purpose.

PMI disclaims all warranties to the maximum extent permitted by law.

10. LIMITATION OF LIABILITY

To the fullest extent permitted by law, Primal Marketing Institute shall not be liable for any:

  • Direct or indirect losses
  • Loss of profits, data, or business opportunities
  • Advertising account suspensions or bans
  • Decisions made based on our content or advice

Your sole remedy for dissatisfaction with the Services is to discontinue use.

11. INDEMNIFICATION

You agree to indemnify and hold harmless Primal Marketing Institute, its directors, officers, partners, and affiliates from any claims, damages, losses, or expenses arising from:

  • Your use of the website or Services
  • Your violation of these Terms
  • Your business, advertising, or marketing activities

12. TERMINATION

We reserve the right to terminate or restrict access to the website or Services at any time, without notice, if you violate these Terms or engage in harmful conduct.

All provisions relating to intellectual property, liability, and indemnification shall survive termination.

13. CHANGES TO TERMS

We may update these Terms and Conditions at any time. Updates take effect immediately upon posting. Continued use of the website constitutes acceptance of the revised Terms.

14. GOVERNING LAW

These Terms shall be governed and interpreted in accordance with the laws of the Federal Republic of Nigeria, without regard to conflict of law principles.

15. CONTACT INFORMATION

For questions about these Terms and Conditions, please contact us through the official communication channels listed on pmi.ng.